Hey Folks,
I just received a real interesting email this morning and I wanted to share it with you.
I received this email right after this person filled out the email form on our website to receive the “New Customer 20% Off One Time Shredding Purge Discount.”
I’m sorry, I just have a one time very small amount of documents to shred. I do not need your coupon after all. Please do not send me any more e-mails regarding your services because I do not have a business nor will I need your services in the future. Thank you.
I thought this was odd because obviously this person needs a paper shredding service (they’re on our website and actually took the action of filling out the email form) and felt they had too much to do themselves.
(I guess there’s always another explanation… maybe they thought they would be getting 20% off some cheap shredding machine at Staples.)
But here’s how I responded:
Hi Xxxxxxxxx,
I persoanlly have taken your email address out of our database.
Just so you know, our shredding facility located in the Point Loma Area (right behind the Sport Arena) was set up to shred extremely small quantities of paper.
We get residential customers (not businesses) in every day that just have a small quantity to shred.
We can shred up to 30 lbs of paper (which can be quite a lot for a household) for only $5.95 – And you can watch everything get shredded right in front of you. It only takes a minute or so.
This is a Smoking Hot Bargain when you consider the cost of buying a shredder and doing it yourself… Especially if you consider the fact you may burn up your shredder in the process.
Thank you for taking the time to review our website!
Best regards,
Mike
We get this questions all the time: I’m not a business and I don’t have that much that needs to get shredded.
And, we get this all the time from residential customers who just have a box or less of documents: This is such a great service! I never thought something like this existed! How busy are you guys?
The truth is that our facility was set up with the small customer in mind.
And, we charge so little, there’s not enough margin to go out and do big time advertising.
We charge just enough to help cover overhead and we offer this service more as a public service than a profit center. Actually, I hope that our drop-off service acts more an advertisement in and of itself just to get the word out about our other service – which are more business orientated.
Anyway, I thought it was worth repeating the intended nature of our Paper Shredding Drop-Off Service.
As always, Keep Totally Secure.
Until next time,
Mike
Head Shredding Guy
Total Secure Shredding, Inc.